The 2010 fashion forecast: a climate of familiar forces with a flurry of new ...
In 2010, that means more traction for the familiar - Forever 21, home shopping networks, Americana - while adding some foreign influences (the ascent of Brazil) into the trend mix as well. But the biggest shift in the fashion and style realm might very well be in process rather than product; now that we can have anything we want when we want it, perhaps we'll give more thought to how it gets from point A to point B. What follows is a little crystal-ball gazing.
Forever 21
Thakoon for Target, Jimmy Choo for H&M, Christopher Kane for Topshop - in 2009, you couldn't swing a shopping bag without hitting a new cheap-chic designer collection.
While those fast-fashion chains grabbed headlines, opened pop-up shops and hosted celebrity events, Forever 21 was the quiet giant, growing sales from $1.7 billion to more than $2 billion and launching its own magazine, cosmetics collection and a plus-size line called Faith 21.


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But men's use of stealth makeup like concealers is on the upswing. American consumers spent $4.8 billion on men's grooming products in 2009, according to
Men's products, in comparison to women's, go for unfussy presentation, fragrancing is minimal and even the language employed on packaging and advertising is








